Marketing and Sales Enablement Manage

Permanent employee, Full-time · Zürich

About the role

We are looking for an experienced B2B Marketing professional to lead all marketing activities for our deep-tech industrial startup. We develop innovative gas detection systems based on passive ultrasound imaging, serving oil & gas operators, power generation companies, and heavy industry.
This is a technical marketing and sales enablement role. You will be responsible for creating compelling sales materials, supporting our sales teams and distribution partners, and translating complex engineering concepts into clear, convincing language that resonates with engineers, technical experts, and safety managers.
You will work closely with our Product, Application Engineering, and Sales teams to develop messaging, positioning, and content that drives customer engagement and sales success.
You will also supervise one marketing person who handles trade shows and marketing operations.

In this role, you will:

Working closely with the Head of Product, define and maintain our product positioning.
Develop clear value propositions and ROI arguments for different customer segments and applications.
Support sales teams and distribution partners with effective tools and materials. Collaborate with them on content distribution strategies to maximize reach and engagement within technical audiences.
Create and continuously improve sales decks, presentations, and sales enablement materials. Produce customer testimonials, case studies, and reference stories that demonstrate product value. Collaborate with Application Engineers on the development of product sheets, brochures, technical white papers, and application notes. Translate complex technical concepts into clear, compelling content for various audiences.
Publish and distribute technical content across LinkedIn, YouTube, website, and other relevant digital channels to reach engineers and technical buyers.
Manage relationships with freelancers for content production (product photography, video, graphic design...).
Supervise the Marketing Coordinator responsible for trade show execution and operational marketing.
Oversee marketing logistics and administrative activities.

Your profile

Degree in business administration, marketing, communications, or a related field, in addition to a technical/engineering background
At least 5 years of experience in B2B industrial product marketing or technical marketing
Experience in industrial environments with complex technical products, ideally in instrumentation, sensors, industrial safety, maintenance, or similar technical solutions
Proven experience creating high-quality technical content and sales enablement materials
Experience working with engineers, technical buyers, and sales teams. Experience working in international and multicultural teams
Experience in a start-up/scale-up environment or SMB in a global context
Ability to deal with fast-paced environment and changing priorities
Excellent copy-writing and technical writing skills with ability to simplify complex concepts for different audiences
Solid project management skills
Ability to prioritize and multitask
High curiosity and genuine interest in technology and engineering
Ability to understand and communicate complex technical concepts
Customer-orientation and understanding of technical buyer needs
Excellent communication and influencing skills across technical and commercial teams
Ability to bring new ideas and think strategically
Autonomy and sense of initiative
Proficiency with CMS and Marketing Automation platforms
Experience with Google Analytics or similar analytics tools
LinkedIn proficiency
Pragmatic familiarity with AI tools and good AI prompting knowledge
English – fluent in writing and speaking, French and German languages are a plus

What we offer

Bringing groundbreaking innovative technology to a market best seller is a rewarding social and professional experience. This job is for you if you like to give meaning to your work and have a strong impact on a product, on a company and on your professional growth.

Note to agencies

Distran does not accept unsolicited resumes from any sources other than directly from a candidate. Distran will not pay a fee for any placement resulting from the receipt of an unsolicited offer, even in a situation where Distran employs the relevant candidate. Agencies must obtain advance written approval from Distran’s Human Resources team to submit resumes, and then only in conjunction with a valid fully executed agreement for service and in response to a specific job opening. Distran will not pay a fee to any Agency that does not have such agreement in place.

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About us

Distran is a fast-growing, award-winning, Swiss high technology company producing an extraordinary product: a sensor that literally sees the sounds. Our unique product is used by major global players in Oil and Gas, Chemical, Power and even Space Exploration to detect gas leaks before they become dangerous to either humans or the environment. With strong growth in 35+ countries, our company continues to expand thanks to our amazing people passionate about innovation, climate change, and protecting the environment.

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We are looking forward to hearing from you!

Thank you for your interest in Distran. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to recruitment@distran.ch